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Repricing built for profitable growth.

Automate your prices, win more Buy Boxes, and keep your margins protected across Amazon and Walmart.

Informed Repricer Dashboard

Informed Repricer is the fastest automated repricer.

Repricing Speed
1 second
Revenue growth
30%
Profit increase
50%
Buy Box Ownership
80%

Dominate the competition

Win more Buy Boxes

Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.

Set it and forget it

Our proven algorithms keep you ahead of the competition so you can focus on running your business.

Raise the Buy Box price

Winning the Buy Box is easy. Holding it profitably is what matters. Maximize profit by raising your price as high as possible without losing the Buy Box.

Battle tested

15+ years of repricing experience built into proven strategies.
Win more Buy Boxes
Increase your profits

The smartest Amazon repricer

Increase your profits

Most repricers focus on lowering prices. Informed Repricer focuses on maximizing profitable growth. Our repricing software algorithms work 24/7 to constantly keep your prices competitive.

Reprice upwards

Never leave money on the table, your prices need to go up to maximize margins whenever possible.

Grow your margins

We don't increase sales by just driving down the price, our battle-tested repricer is optimized to make you the most money possible.

Reset Price Wars and Protect Profit

Our Price Reset and Smart Max features work together to prevent a race to the bottom and keep listings from getting removed.

From hands off to full control

Strategies that work for you

Let our proven strategies take the wheel, or customize your own repricing strategy to optimize your prices exactly the way you want.

Win and keep the Buy Box

Our Get The Buy Box algorithm does all the work to keep your prices exactly where you want them, completely hands-off.

Find your optimal price regardless of competition

The Optimal Price algorithm uses machine learning to optimize your prices for maximum profit, no matter what the competition landscape looks like.

Maintain sales velocity

Use the Private Label algorithm to find the best price that will maximize your profits while still maintaining sales. Perfect for any scenario where there is no direct competition.

Build your own

Choose who to compete against and exactly how you want to be repriced. Take full control to tweak every setting and get the exact behavior you're looking for.
From hands off to full control

The most reliable Amazon repricing tool

Explore the benefits of using Informed Repricer

The essential tool that 40,000+ Amazon and Walmart sellers rely on.

Automatically protect your profits

We offer a suite of features designed to increase your sales while still protecting your margins.

Here’s how we make you more money

Sync data from other popular tools

Integrate with popular tools like InventoryLab, Webscraperapp, and more.

Connect your favorite tools today

Optimize your prices 24/7 with our repricing strategies

We offer a wide variety of automated repricing strategies, from proven algorithms to completely customizable strategies.

View the strategies trusted by 40,000+ businesses