Get 1 second repricing with Overdrive.
Join the early access waitlistInformed Repricer is the fastest automated repricer.
- Repricing Speed
- 1 second
- Revenue growth
- 30%
- Profit increase
- 50%
- Buy Box Ownership
- 80%
Dominate the competition
Win more Buy Boxes
Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.
Set it and forget it
- Our proven algorithms keep you ahead of the competition so you can focus on running your business.
Raise the Buy Box price
- Winning the Buy Box is easy. Holding it profitably is what matters. Maximize profit by raising your price as high as possible without losing the Buy Box.
Battle tested
- 15+ years of repricing experience built into proven strategies.


The smartest Amazon repricer
Increase your profits
Most repricers focus on lowering prices. Informed Repricer focuses on maximizing profitable growth. Our repricing software algorithms work 24/7 to constantly keep your prices competitive.
Reprice upwards
- Never leave money on the table, your prices need to go up to maximize margins whenever possible.
Grow your margins
- We don't increase sales by just driving down the price, our battle-tested repricer is optimized to make you the most money possible.
Reset Price Wars and Protect Profit
- Our Price Reset and Smart Max features work together to prevent a race to the bottom and keep listings from getting removed.
From hands off to full control
Strategies that work for you
Let our proven strategies take the wheel, or customize your own repricing strategy to optimize your prices exactly the way you want.
Win and keep the Buy Box
- Our Get The Buy Box algorithm does all the work to keep your prices exactly where you want them, completely hands-off.
Find your optimal price regardless of competition
- The Optimal Price algorithm uses machine learning to optimize your prices for maximum profit, no matter what the competition landscape looks like.
Maintain sales velocity
- Use the Private Label algorithm to find the best price that will maximize your profits while still maintaining sales. Perfect for any scenario where there is no direct competition.
Build your own
- Choose who to compete against and exactly how you want to be repriced. Take full control to tweak every setting and get the exact behavior you're looking for.

The most reliable Amazon repricing tool
Explore the benefits of using Informed Repricer
The essential tool that 40,000+ Amazon and Walmart sellers rely on.
Automatically protect your profits
We offer a suite of features designed to increase your sales while still protecting your margins.
Sync data from other popular tools
Integrate with popular tools like InventoryLab, Webscraperapp, and more.
Optimize your prices 24/7 with our repricing strategies
We offer a wide variety of automated repricing strategies, from proven algorithms to completely customizable strategies.
