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Use our pre-built algorithms or build one from scratch
Proven repricing strategies that work
Whether you want to win more Buy Boxes or optimize your prices when your items don’t have competition, we have an algorithmic Amazon repricing tool for that.
Customize your very own repricing strategy
Want to have complete control over your repricing strategy? We let you customize your own strategy exactly the way you want.
The fastest Amazon repricer
Automatically increase sales
We provide intelligent repricing strategies to help professional sellers make more money on Amazon and Walmart.
Win more Buy Boxes
- Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.
Increase your profits
- Our repricing algorithms work 24 hours a day, 7 days a week to constantly keep your prices competitive so you can maximize profits in your sleep.
Choose exactly how much control you have
- Let our proven strategies do the work for you, or customize your own repricing strategy to optimize your prices how you want, when you want.
Curious about strategies and the many ways to customize?
Use the simulator to preview options and settings.
Interactive Strategy Simulator
Try me!Use the dropdown to preview strategies and settings.
Pre-Built Algorithms
Win and keep the Buy Box
- Our Get The Buy Box algorithm adjusts your prices in response to competition in order to win you more Buy Boxes and increase your sales on Amazon and Walmart.
Find your optimal price regardless of competition
- Informed Repricer is the first to develop repricing strategies that work even when your listings don’t have competition! Our Optimal Price algorithm uses machine learning to optimize your prices, no matter what the competition landscape looks like.
Get Featured Merchant Status
- Our Compete Against Featured Merchant algorithm maximizes your chances of winning the Buy Box by only competing against sellers that are eligible for it. Flexible options allow you to compete differently against FBA, MFN, SFP, and Amazon.
Build Your Own
Choose who to compete against
- Whether you want to compete against FBA sellers, MFN sellers, or exclusively compete against the Buy Box, we’ve got you covered with flexible options.
Choose how you want to be repriced
- Decide if you want to price below, price above, or match the competition’s price.
Customize strategies exactly how you want
- Take advantage of our unique strategy options such as how you want to be repriced when the Buy Box is suppressed, when your item goes out of stock, when there is no competition, etc.
Turbocharge your sales with automated repricing
Our automated repricing strategies do the work for you
Informed Repricer offers a variety of price optimization strategies and features that help you increase your sales, win more Buy Boxes, and grow your business.
- Win the Buy Box
- Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks thanks to our strategies that specifically target the Amazon and Walmart Buy Box.
- Amazon and Walmart Repricing
- Informed Repricer supports 21 Amazon marketplaces and the Walmart marketplace so you can grow your business with ease.
- Find your Optimal Price
- Informed Repricer is a pioneer in repricing, offering innovative strategies that adapt even when your listings face no competition. Powered by machine learning, our algorithms ensure price optimization even when you’re the only seller.
- Raise the Buy Box price
- We maximize your Buy Box profits by automatically increasing your price when you’re in the Buy Box.
- Private Label Repricing
- Informed Repricer has a dedicated repricing strategy just for private label products that finds the best price for your items that will maximize your profits while still maintaining sales.
- Auto-calculate Min and Max prices
- Stop worrying about calculating marketplace fees, shipping fees and figuring out ROI. Our auto Min and Max takes into everything into account so all you have to set is your desired profit margin.
- Smart Price Reset
- Informed Repricer can “reset” the price of a listing to increase your profit margins. We identify the specific timeframe during off-peak hours when you have the lowest sales, and then automatically increase your price at that time to “reset” the price of the listing.
- Get Featured Merchant Status
- Our Compete Against Featured Merchant algorithm maximizes your chances of winning the Buy Box by only competing against sellers that are eligible for it. Flexible options allow you to compete differently against FBA, MFN, SFP, and Amazon.
- Decide exactly who to compete against
- Whether you want to compete against FBA sellers, MFN sellers, or exclusively compete against the Buy Box, we’ve got you covered with flexible options.
- Instantly react to competition
- Our repricing algorithms instantly react to your competitors to keep your prices competitive 24 hours a day, 7 days a week.
- Prevent listing deactivation
- Informed Repricer can determine the price threshold for your listings that will prevent deactivation by Amazon so you don’t have to worry about being delisted and losing sales.
- Build your own repricing strategy
- Want to customize your very own strategy? We make it simple to take control of every single one of our flexible repricing options.
The most reliable Amazon repricing tool
Explore the benefits of using Informed Repricer
The essential tool that 40,000+ Amazon and Walmart sellers rely on.
Automatically protect your profits
We offer a suite of features designed to increase your sales while still protecting your margins.
Sync data from other popular tools
Integrate with popular tools like InventoryLab, Webscraperapp, and more.
Optimize your prices 24/7 with our repricing strategies
We offer a wide variety of automated repricing strategies, from algorithmic Amazon repricing tools powered by machine learning to completely customizable strategies.
FAQs
An Amazon Repricer is an intelligent tool that automatically adjusts your Amazon product prices based on factors like competition, demand, and market trends. Informed Repricer uses advanced repricing technology to help sellers stay competitive without constantly monitoring their listings. Instead of manually changing prices, our algorithmic Amazon repricing system takes care of it for you, which ensures you always price your products right to attract more buyers and increase sales.
Informed Repricer’s proven repricer analyzes real-time data from the Amazon marketplace, including competitor prices, sales velocity, and market conditions. Our algorithmic Amazon repricing technology determines the optimal price for each product to help you win the Buy Box or maximize your profits. By continuously monitoring and adjusting prices, Informed Repricer ensures your listings remain competitive and profitable without manual intervention, which lets you focus on growing your business.
Using a Repricer like Informed Repricer offers several advantages for Amazon sellers. Our repricer ensures your prices are competitive, which helps you secure the Buy Box more often. An Amazon repricer is a worthwhile investment, as sellers typically see a significant increase in sales and profit margins. Algorithmic Amazon repricing saves you time by automatically handling price adjustments while allowing you to concentrate on other aspects of your business.
Informed Repricer allows you to set minimum and maximum price limits to maintain your desired profit margins. Our repricer respects these boundaries while using algorithmic Amazon repricing to adjust your prices within the specified range. This flexibility ensures that your products remain competitively priced without going below your minimum price or exceeding your maximum price, which gives you complete control over your pricing strategy.
Informed Repricer reacts almost instantly to any price changes your competitors make. Our algorithmic Amazon repricing monitors the marketplace 24/7, ensuring your prices are updated in real time to stay competitive. This swift response helps you win more Buy Boxes and adapt quickly to market fluctuations while keeping your listings active and attractive to potential buyers.
Informed Repricer supports all major Amazon marketplaces by allowing sellers to manage their pricing strategies across multiple regions from a single platform. Our repricer can handle the unique dynamics of each marketplace, using algorithmic Amazon repricing to optimize your prices based on local competition and demand. Whether you sell in North America, Europe, or the Asia-Pacific region, Informed Repricer ensures your pricing strategy is effective everywhere you operate.